500 BY GUCCI SHORT FILM COLLECTION

April 20, 2012

500 BY GUCCI SHORT FILM COLLECTION

I know this brand like a thousand years from my grandmother. And this time, Gucci going further to the next level of collaboration. Make a film. A short film. A stylish film. This time, an european car, FIAT which the most iconic city car got the touch of Gucci iconic stripe.

The films will be screened for the first time at the Independent Ideas headquarters in Milan, during a special event for a select audience of international journalists and opinion leaders, in the presence of Lapo Elkann. A special 500 by Gucci drive-in will be set up in this venue where viewers will attend the screening while comfortably seated in the Fiat 500C by Gucci. The trailers are downloadable on www.fiatpress.com website. It’s possible to see complete movies on 500bygucci.com/shortvideos website.

Unveiled in February 2011 the Fiat 500 by Gucci is a special edition of the iconic Fiat 500 customized by Gucci Creative Director Frida Giannini in partnership with Fiat's Centro Stile. In the summer of 2011 the Fiat 500C By Gucci, a cabriolet version, was launched.

All the exclusivity of the 500 by Gucci - attention to detail, feeling of elegance and style - is enhanced by the innovative electric soft top for opening a "window onto the sky". The convertible version is available in two distinct colors: white with matte chrome-plated elements and glossy black with shiny chrome-plated accents. For both, the soft top is black with the characteristic green-red-green web stripe printed lengthwise (the same graphic pattern is sported on the side of the car). Furthermore, the side pillars of the saloon version are maintained and with its special sliding electric top the Fiat "500C by Gucci" can be enjoyed all year round.