PS by Paul Smith

Every fashion designer always wants to share their best presentation to public. The presentation that can present the collection, the designer character or their inspiration for the whole collection.

I was in Florence for the Pitti Uomo earlier this year where Paul Smith also launch his outdoor/ active wear called PS. The show was on Pitti calendar, so I also received the invitation as well because I already registered.

Now I tell you about the show. The show not like a common fashion show in Jakarta that held at the five stars hotel ballroom and attend with a lot of socialite and I don’t know who are they or what is the urgency of them to see the show.

This PS by Paul Smith show was held at the warehouse (literally) and people gather at the front gate before entering the venue. They let the invitee enter the venue exactly on time. Inside, the decoration only a pop up displays of the PS collections in one corner, six level of stage, some stagers for lighting, wall of fame that made by neon lamp, video mapping on the wall, bar and wooden bench. No seating arrangement, no red carpet and no curtain. The room was covered by pink lighting.

Paul Smith himself already at his pop up display and explain about the collection. The pop up displays was full of round mirror on the wall, a chair and one standing hanger. There, Paul Smith, a world known fashion designer, talking about the collection to journalists and answered every question directly.

The collection was about the active wear, something you can wear on your daily routine. Casual but bit formal. And the presentation itself was using an art performance instead a real model. They jumping, running around and cycling.

Who attend the event? Journalist, buyers, bloggers, PR agency and maybe there is a couple of Paul Smith’s friends.

Photo: Ion Akhmad